Another New Beer Tap - Self-Service Beer Tap

How much time do you take, when you waiting for another beer in a crowded bar?


It irked Josh Goodman enough to invent a pretty obvious solution - a kind of self-service beer tap beer tap. 

Goodman, recalled the exact moment in late 2008 when his frustration boiled over. 

"I was hanging out with my friends at a Baltimore sports bar before an Orioles game," He said, "We just couldn't get another beer served to us quickly." 

Even more than being annoyed, Goodman was struck by how much money and time the bar must be lost. Almost immediately, he got to work on inventing a self-service beer tap. 

Within a few months, Goodman had launched PourMyBeer in Chicago.

He invested $20,000 of his own funds and partnered with a U.S. manufacturer to make beer tables with two to four self-service beer taps.

In February 2009, Goodman had his first client: A Baltimore tavern. He spent the next two years growing the self-service beer taps business and adding more bars and restaurants.

In 2011, PourMyBeer introduced self-service "beer walls," which let people pour their own beer from taps on a wall.

PourMyBeer has expanded to over 200 restaurants and bars in 28 states and Canada. The concept will roll out in Chicago's O'Hare International Airport this week and in Italy and Brazil later this year.

The tables start at $4,000 and the beer walls cost as much as $16,000. It generated more than $400,000 in sales in 2013 and doubled that in 2014. Goodman expects to take in close to $2 million in revenue this year -- which would make it the company's first profitable year.

Goodman said,  "Our business customers tell me that they've cut down on waste and they're selling twice as much beer on average".